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American Southwest Conference NCAA Division III Identity Promotional Video – The ASC

September 2, 2011
By cnp
Posted in Athletics

RICHARDSON, Texas In conjunction with the NCAA Division III Identity Initiative, the American Southwest Conference is pleased to release a series of promotional videos to illustrate “three D?s” integral to the division?s positioning platform ? discover, develop and dedicate.

The final video in a series of American Southwest Conference and NCAA Division III identity initiative videos has been released. Today’s video release theme is the ASC.

The videos feature of ASC student-athletes, administrators and coaches coupled with highlight footage from many of the league’s 16 member institutions. One full-length, seven-minute version will be available as well as four, 30-second spots. One video will be unveiled each day beginning Thursday (August 25) and leading up to the opening day of the 2011-12 athletic season on September 1. To view the video, visit:
“The ASC’s Division III identity project allowed the people directly involved to share their prospective on our brand of intercollegiate athletics,” ASC Commissioner Amy Carlton said. “The pride and passion of our students and administrators is reflective of the pride and passion evident throughout Division III.”

The ASC videos focus on four topics: Education, Leadership, Teamwork and Passion. The interviews were conducted at the conference’s annual Student-Athlete Advisory Committee meeting last September in Dallas, Texas. Filming and production was completed by Happy Baby Productions in Tyler, Texas.

Division III is the largest NCAA membership division with 435 institutions. The division prides itself as a place where the student-athlete experience emphasizes academic study blended with passionate participation in competitive sports and opportunities to explore outside interests.

Thursday, August 25: Education (
Friday, August 26: Leadership (
Monday, August 29: Teamwork (
Tuesday, August 30: Passion (
Wednesday, August 31: The ASC (