According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.”

Marketing is essential to running a business or a non–profit organization and good marketing decisions are made by understanding customer needs and the competitive environment. The marketing major at University of the Ozarks provides you strategic insight into one of the most vital aspects of modern business. Our marketing degree program helps you develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers.

Through a practical and applied learning environment, you will learn how to help companies and organizations identify customers, develop advertising campaigns, conduct market research, create and build brands, and to utilize various media and social media platforms. The unique liberal arts approach to the study of marketing at Ozarks is designed to prepare you for a lifetime of challenges and opportunities in an ever-changing world. Courses emphasize communication, human relations and critical thinking skills, as well as the development of student leadership, versatility and adaptability.

Many of our students apply and hone their marketing skills while they are in college through client-based class projects, company internships, community service projects, and through working with student organizations.

Consists of 15 hours to include the following:

  • MKT 2033   Marketing Concepts
  • MKT 3103   Consumer Behavior
  • MKT 4013   Marketing Strategy
  • MKT 4113   Promotion Strategies
  • MKT Elective from Professional Core


Feasibility study provides Parker real-world experience

University of the Ozarks business administration major Quinten Parker is applying the knowledge and skills he's learned in the classroom to benefit Johnson County.

Students expand their knowledge at Paris School of Business

Nine University of the Ozarks students took their business education abroad to the City of Light this summer.

Management major Castro flourishes in Spain internship

Debora Castro took Europe by storm during the summer of 2015 and she'll never be the same because of the experience.