The Marketing minor introduces the fundamental marketing concepts of product, place, price, and promotion. Courses such as Digital Marketing deepen students’ knowledge of marketing.
A Marketing minor strengthens and complements many LENS programs. For example, an Art Major can use a Marketing minor to help them promote their work to studios and clients. A Health Science student who desires to be a physical therapist can use social media strategies to engage with existing and new clients.
Regardless of which major(s) students pursue, knowledge of Marketing will help students in their personal and professional lives. Understanding marketing helps students become better consumers of goods and services.
Degree Outcomes
Students learn about the fundamental marketing concepts of product, place, price, and promotion.
Students learn how companies market goods and services to consumers.
Students incorporate marketing concepts into non-marketing career paths that benefit from a knowledge of marketing skills.
Example Courses
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Marketing Concepts
An introduction to the foundational concepts of marketing. This course will assess, understand, and target the marketplace and apply product, price, promotion, and distribution strategies to a product. Students will write and present a marketing plan. -
Digital Marketing
A study of the digital tools and tactics used to promote products, brands, and companies through digital channels, such as mobile apps, websites, email, video, social media, and search engines. Students will study content marketing, digital advertising, social media strategy, email marketing, website design, graphic and video design, and search optimization
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Integrated Marketing Communications
A study of the promotion mix with an emphasis on coordinating marketing communications. Students will develop objectives, budgets, and an integrated marketing communication plan for advertising, personal selling, sales promotion, public relations, and publicity.
