Marketing Major

Pursuing a Marketing Major allows students to follow their creative or analytical side. Marketing communications such as marketing or website copy allow students to pursue their creative side. Marketing analytics, such as search engine optimization and data analytics, allow students to pursue their analytical side.

A marketing degree makes it easier to land an entry-level job in a wide variety of careers such as Marketing Manager, Advertising Manager, Public Relations Manager, Social Media Specialist, Advertising Sales Agent, Market Research Analysis, Product Developer, Brand Manager, or Merchandise Buyer.

A Bachelor of Science in Marketing prepares the student in foundational business concepts and current and relevant marketing topics that address the global and digital marketplace. Students apply theoretical frameworks to develop a holistic marketing strategy with an explicit focus on the 4 P’s (product, price, place, and promotion).

Degree Outcomes

Students are prepared for a wide range of entry-level marketing positions in the corporate world.

Students are exposed to fundamental marketing concepts and learn how to apply them.

Students have opportunities to intern at local organizations or engage in specific marketing topics.

Example Courses

  • MKT 1013: Marketing Concepts
    An introduction to the foundational concepts of marketing. This course will assess, understand, and target the marketplace and apply product, price, promotion, and distribution strategies to a product. Students will write and present a marketing plan.
  • MKT 2013: Digital Marketing
    A study of the digital tools and tactics used to promote products, brands, and companies through digital channels, such as mobile apps, websites, email, video, social media, and search engines. Students will study content marketing, digital advertising, social media strategy, email marketing, website design, graphic and video design, and search optimization
  • MKT 3223: Decision Making and Information Technology
    Students will develop problem-solving strategies by utilizing standard information technology programs (e.g., Excel, SAS, etc.). Through the synthesis of computational thinking and problem solving, the student will be able to apply these skills in their chosen vocation within the discipline of business.
View course catalog for all program courses and degree requirements.
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