Clarksville, Ark.-The University of the Ozarks women's basketball team joined the Women's Basketball Coaches Association and a number colleges and universities around the country to help fight against breast cancer during the 2008 "Think Pink" week held February 8-17.
The "Think Pink" initiative is a global, unified effort for the WBCA’s nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The week set aside for this year’s initiative is February 8-17, however many teams are participating outside of that window.
"The WBCA is very excited to promote an initiative that touches all levels of our membership and unifies them for such a great cause," said WBCA CEO Beth Bass. "It has been remarkable to watch the support of this initiative grow from 120 teams last year to over 900 teams from a variety for sports for 2008. With the help of each of our members, the women’s basketball community and beyond can make a difference in the fight against breast cancer."
Schools have chosen to participate in a variety of different ways. Some ideas for involvement include ordering pink uniforms, inviting breast cancer survivors to the game, wearing pink shooting shirts, asking all fans to wear pink, and raffling off pink basketballs to raise money for a charity. The extent of involvement is up to the individual institution; the importance comes in the awareness that the event creates. The Association’s original goal for this year’s "Think Pink" was 750 participants, which was surpassed late January. The "Think Pink" initiative has also crossed over to other sports, including swimming and diving, gymnastics, tennis and men’s basketball.
Thus far, several WBCA partners and sponsors have chosen to get involved in the WBCA’s "Think Pink" initiative. ESPN has joined the initiative by dedicating their annual "February Frenzy" and "Big Monday" women’s college basketball games on ESPN2 and ESPN360.com to promoting breast cancer awareness and supporting the Kay Yow/WBCA Cancer Fund in partnership with The V Foundation.