The Business Administration minor is offered to students who may have an interest in business but for whom business is not their primary field of study. The minor exposes students to basic concepts of economics, management, marketing, and financial record keeping. This minor is especially useful to students whose primary field of study may be enhanced by a familiarity with business practices and concepts and those students who seek to be business owners soon after graduation.
The Business Administration minor is designed as a complement to other programs on campus, exposing students to certain basic business concepts while avoiding in-depth exploration in any one content area.
This minor is ideal for students majoring in a program that has a significant hours requirement and for whom a basic understanding of business enhances future career options as managers or entrepreneurs.
Students learn how to read a basic financial statement, principles behind managing people and projects, and how different components of the economy interact and influence decision-making.
ACC 2003: Principles of Accounting I
This course introduces students to those principles utilized to create basic financial statements such as the income statement and balance sheet. These statements are a financial expression of how effectively and efficiently the enterprise is being managed. Students learn the importance of consistent application of the principles across time and across different enterprises. Also discussed are the usefulness and shortcomings of these statements.
ECN 2013: Principles of Microeconomics
This course is an introduction to the concepts involved in managing an enterprise from an economic standpoint: allocation of resources, how to determine price and value, the calculation of marginal costs and utilities to determine when to make additional investments in the enterprise, and how to bring about a match between supply and demand. Concepts learned in this course are equally applicable to both for-profit and not-for-profit operations.
MKT 2003: Marketing Concepts
This course is an introduction to basic marketing strategies and issues: how to identify customer/user markets, structuring marketing campaigns to appeal to different constituencies, and developing strategies to influence buyer behavior. Concepts learned in this course are applicable to both for-profit and not-for-profit operations, in the sense that both types of organizations have to identify a need for their product or service and how best to inform potential customers/ clients of the availability of their offerings.