Dr. Golam M.M. Aurup

Assistant Professor of Marketing

Golam M.M. Aurup, Ph. D.

My research interests are in cross-cultural research, consumer behavior, advertising, consumer neuroscience, product development, and marketing analytics.

I am teaching Marketing Concepts, Digital Marketing, Sustainability Marketing, Marketing Strategy, Introduction to Business, and Business Strategy.

 Working Papers 

– Aurup, G., Laroche, M., Richard, M. A Neuroscientific Analysis of Responses to Advertisements in Two Languages by English and French Bilinguals in Canada. 

– Aurup, G. & Laroche, M., and Richard, M. Bilingual involvement with informative and emotional advertisements: A study of the English and French Canadian bilinguals. Under 2nd round review for International Journal of Advertising. 

– Aurup, G., Laroche, M. & Richard, M. Acculturation with and Attachment to the English and French Culture: A Study of Bilingual Anglophones and Francophones in Quebec. 

– Aurup, G., Laroche, M., & Richard, M. ‘Understanding the role of acculturation on second language responses from English and French Canadian bilinguals in Quebec’. 

Refereed Journal Articles 

– Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2018). Ethnicity and Acculturation of Environmental Attitudes and Behaviors: A Study with Brazilians in Canada. Journal of Business Research, 82, 300-309. 

– Aurup, G. M., & Akgunduz, A. (2012). Pair-wise Preference Comparisons Using AlphaPeak Frequencies. Journal of Integrated Design & Process Science, 16(4), 3-18. 

Refereed Conference Proceedings

– Laroche, M., & Aurup, G. (2016). Effects of bilingualism on responses, and role of acculturation and ethnic identification. In Proceedings of the Royal Bank International Research Seminar (Abstract), Wuxi, China. 

– Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2016). Cross-cultural effects on pro-environmental attitudes and behaviours. In Proceedings of the Academy of International Business- Latin America (AIB-LAT) Sao Paolo, Brazil (Best Paper finalist).

 – Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2015). Packaging disposal and recycling: An investigation of the attitudes and behaviors of Brazilians living in Canada. In Proceedings of the Royal Bank International Research Seminar (Paper No. 6), Montreal, Canada. 

– Thwaites, L. H. & Aurup, G. M. M. (2014). The factors of air passenger choice of an indirect itinerary: A study of Asia to Europe traffic transiting in the gulf. In Proceedings of the 2nd International Aviation Management Conference (IAMC): Future Challenges and Opportunities (159-166), Dubai, UAE.

 – Aurup, G. M., Akgunduz, A. (2012). Preference extraction from EEG: An approach to aesthetic product development. In Proceedings of the International Conference on Industrial Engineering and Operations Management (1178-1186), Istanbul, Turkey.