According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.”

Marketing is essential to running a business or a non–profit organization and good marketing decisions are made by understanding customer needs and the competitive environment. The marketing major at University of the Ozarks provides you strategic insight into one of the most vital aspects of modern business. Our marketing degree program helps you develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers.

Through a practical and applied learning environment, you will learn how to help companies and organizations identify customers, develop advertising campaigns, conduct market research, create and build brands, and to utilize various media and social media platforms. The unique liberal arts approach to the study of marketing at Ozarks is designed to prepare you for a lifetime of challenges and opportunities in an ever-changing world. Courses emphasize communication, human relations and critical thinking skills, as well as the development of student leadership, versatility and adaptability.

Many of our students apply and hone their marketing skills while they are in college through client-based class projects, company internships, community service projects, and through working with student organizations.

Consists of 15 hours to include the following:

  • MKT 2033   Marketing Concepts
  • MKT 3103   Consumer Behavior
  • MKT 4013   Marketing Strategy
  • MKT 4113   Promotion Strategies
  • MKT Elective from Professional Core


President Dunsworth named to APCU board

University of the Ozarks President Richard Dunsworth, J.D., has been elected to the board of directors for the Association of Presbyterian Colleges and Universities (APCU).

University awards 87 degrees to Class of 2017

University of the Ozarks awarded 87 bachelor’s degrees to graduating seniors during its 183rd Commencement ceremony, held May 13, on the campus mall.

Rotaract mission trip embodies University values

One of the core values of University of the Ozarks is “the service of all of creation,” and that driving principle was on full display during a recent mission trip to El Salvador by the student organization Rotaract.